Brand activation has topped $600B in the U.S. in 2016 according to the most recent study by the ANA (http://www.ana.net/miccontent/show/id/er-baaanc-apr16-pqmedia). Brand Activation represents close to 60% of all marketing expenditures.
1. How are you getting a brand in front of an audience?
a. TV: Households can see your offers, if they are in the room.
b. Digital: Unique users across digital screens, but more than 50% are robots
c. At-work: An entire office location will see your tangible offer.
2. How can this audience engage?
a. TV: A household can view, if they are in the room.
b. Digital: Unique users can click, if they see the Ad.
c. At-work: A whole office floor will use and engage with your brand.
The only other way to achieve this type experience is sponsorship or development of a custom experiential event – also great audiences! However, a much costlier budget compared to the readily available at-work audience waiting for some brand to shake up their day with an at-work experience.
We love talking about the at-work audience – happy to discuss anytime.